What is Rifle Paper Co.?
Rifle Paper Co. is a lifestyle brand that brings beauty to the everyday through Anna Bond’s hand-painted artwork on stationery, accessories, and home decor.
*This is a conceptual project, not affiliated with Rifle Paper Co.
Role
Design | Research | Content Creation
Why emails?
To connect Rifle Paper Co. with their audience, they need a captivating and informative email campaign. The design should align with their brand identity, optimize content presentation and enhances user experience.
Key goals / focus areas
1. Craft designs that are brand aligned, intuitive, and visually compelling
2. Create engaging and relevant content with clear call-to-actions
3. Optimize email timing based on audience behavior/preferences
Results
I created an email marketing campaign consisting of a welcome, promotion, and newsletter emails. These emails include product offerings, incentives and inspirational content.
👋 Welcome email
Sent to new subscribers to create connection with the brand and gain incentive.
📣 Promotion email
Advertise new products and incentivize subscribers to purchase.
🗞️ Newsletter email
Consistently deliver inspiring and relevant content and drive brand recognition.
Scheduling and deployment
👋 Welcome Email
• Occurs one time
• Deploys immediately after user subscribes to newsletter
📣 Promotion Email
• Occurs ad-hoc
• Deploys every other Tuesday or Thursday between 12 p.m. to 3 p.m. (CT)
🗞️ Newsletter Email
• Occurs bi-weekly
• Occurs bi-weekly
• Deploys every other Wednesday between 9 a.m. to 12 p.m. (CT)
